5 Omnichannel Marketing Tactics To Boost Your Sales
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(as of Mar 15,2021 02:56:48 UTC – Details)
Omnichannel marketing has been a buzzword for some time now, and for good reason. Rather than putting all your eggs in one basket and concentrating solely on, say, email campaigns, omnichannel marketing uses multiple channels to provide your customers with an immersive, integrated experience.
It is this integration that sets omnichannel apart from its closely-related cousin, multichannel marketing. While multichannel marketing is brand-centric, using multiple channels separately to send out the same messages regardless of context, omnichannel marketing is designed with the customer journey in mind.
Omnichannel marketing delivers messages that are adapted to complement previous interactions in the customer journey. In doing so, omnichannel marketing ensures the kind of highly-relevant, personalized experience that consumers have come to expect.
5 Omnichannel Marketing Tactics To Boost Your Sales
