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On any given day, would you know how to throw a Grammy’s party for the press, pitch an expert to TODAY, or position your client to trend all over social media with Beyoncé? No? Well, Nikkia McClain knows how-and after reading DIY PR, you will, too.
In her first how-to book, McClain reveals her tricks of the trade for becoming a phenom in the dizzying world of public relations. Written for those who need high-end PR, but are constrained by a shoestring budget, DIY PR contains proven strategies to build a brand and represent oneself and others for maximum exposure.
McClain is the CEO and founder of Tené Nícole, a boutique marketing and public relations firm that delivers campaigns that work, and positions its clients to get the attention they deserve. Described by award-winning journalist Charreah Jackson as a “PR ninja,” McClain has been featured in Black Enterprise Magazine as a PR Maven and is the recipient of several awards for her outstanding work in public relations.
DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Nikkia McClain is no ordinary publicist, and DIY PR is no ordinary book. Readers will obtain a roadmap for success and the confidence to embark on their own journeys into PR-all while never taking “no” for an answer.
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