Irrational Kindness: The Crazy Pursuit of an Extraordinary Life

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The work from Chick-fil-A entrepreneur and rare triple-franchisee Kevin Williams was written as part-employee handbook, ​part-operating manual for life, Irrational Kindness flips traditional wisdom on its head and gives a different lens through which to look at life.

Often the idea of being irrational is smeared with negative connotations. It can sound illogical, senseless, unjustifiable, or groundless. It may even represent ludicrous and mad behavior! But Kevin Williams argues that being irrational can be just the opposite. And it is the most positive, inspiring, and empowering way to be. Being irrational has to do with thinking outside the box―way outside. It has to do with viewing life as a journey and still being willing to reverse the route, shake things up, or flip the map upside down. Why? Not just to be different, but to make a difference.
Irrational Kindness can serve as a harmonious reminder that one's hopes and dreams do not have to be derailed―not by their fears, their pasts, or by people who make them feel like they have to know everything to be successful, or even just to get started. Throughout its pages, Kevin provides the inspiration everyone needs to favor understanding over being understood and prioritize kindness―toward themselves as well as others―over everything.

"Kevin Williams doesn't sell chicken, he loves people. And fast food is his conduit to engage a world in need of irrational kindness. We could all learn to be a bit more irrational from Kevin." Andy Stanley – Author, Communicator, and Founder of North Point Ministries


From the Publisher

What’s Being Said about Irrational Kindness

Endorsements from Trudy Cathy White, Bob Goff, Princess Moon, Linda Cash, and Andy StanleyEndorsements from Trudy Cathy White, Bob Goff, Princess Moon, Linda Cash, and Andy Stanley

Trudy Cathy White

Kevin’s wise – often witty – words in Irrational Kindness nudge readers to look up in a world which steers us toward cynicism and division. My Father, Truett Cathy, often reminded us that nearly every moment of every day we have the opportunity to give something to someone else. Let’s choose to give kindness … irrationally.

Bob Goff

Irrational Kindness isn’t filled with impersonal lists of things to do or empty collections of words on pages. It’s a path I’ve seen Kevin walk in the workplace and his personal life. His hope for me and you is that we’ll take the next courageous step in the direction of this over-the-top brand of kindness.

Princess Moon

This book [Irrational Kindness] is a needed and timely reminder to pause and give Kindness a platform to change the world around you.

Linda Cash

Kevin Williams offers a thoughtful and fresh perspective on life’s compassionate journey to success. Irrational Kindness is powerful, provocative, and palatable.

Andy Stanley

Kevin Williams doesn’t sell chicken, he loves people. And fast food is his conduit to engage a world in need of irrational kindness. We could all learn to be a bit more irrational from Kevin.

Irrational Kindness: The Crazy Pursuit of an Extraordinary Life
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