The Business Book: Big Ideas Simply Explained
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You can achieve your business dream. Beat the odds as you learn from the best – including Henry Ford, Steve Jobs, and Bill Gates – and turn your idea into an amazing and profitable enterprise.
The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.
Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell’s “tipping point” or Michael Porter’s “five forces”. It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.
Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.
Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.
From the Publisher
Big Ideas Simply Explained
Big Ideas Simply Explained series uses creative design and innovative graphics, along with straightforward and engaging writing, to make complex subjects easier to understand.
These books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.
Explore the world’s most famous and important ideas
Insightful quotes from thought-leaders
A vibrant mix of creative typography, graphics, and accessible text
Books in the series
This book examines the math behind world economies, secret spies, and modern technology.
Explore the history of philosophy and find out how theories from over 2,000 years ago are still relevant to our modern lives.
Classic myths retold and explained, from early creation beliefs to classical hero narratives.
An essential guide to more than 100 of the big ideas in economic theory and practice.
This guide is an essential introduction to the environment, ecosystems, and climate change.
Examine the history and wider developments in areas such as quantum, nuclear, and particle physics and much more.
